The introduction part presents a general picture of the background of Cloth Tiger Series and its value in series-planning. Focusing on the research on publishing house, this thesis discuses the relationship between publishing-planning and literature. 引言部分介绍了布老虎丛书出现背景和丛书在文学策划上的价值,并将本文要讨论的策划概念及文学策划、出版策划做出界定。